E217 - Sam Sadi from LiveScore Group

On this episode of the Business of Betting Podcast, Jason is joined by Sam Sadi from LiveScore Group.

Hear them discuss:

1:52 - Sam's life after leaving Turkey, and then returning to start a sportsbook in 1998

2:36 - Understanding inflation in Turkey and historical economic comparisons

3:53 - The history of how the LiveScore Group came together

8:26 - How LiveScore Group is differentiate itself from other UK sportsbooks

10:11 - Developing an in-house sportsbook platform, and current efforts to migrate to it

11:35 - Sam's definition of being a world-class sportsbook product

20:29 - How Sam think about buying versus building core pieces of the technology stack

26:02 - Sam's take on the state of sports betting in 2024

28:18 - How Sam views unregulated markets

31:08 - Insights on the role of exchanges in the future of sports betting

35:45 - Regulation, the push for transparency, and consumer empowerment

42:39 - What Sam wants to be when he grows up

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