E225 - Adam Small from Third Planet Affiliates

On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates.

Hear them discuss:

02:01 - Adam’s background and entry into the betting industry

02:40 - Election mania and its impact on business sentiment

03:24 - The role of affiliates in the betting industry

04:23 - Industry insights and trends impacting affiliates

13:44 - Reflecting on the affiliate sector's recent challenges

14:31 - Examining examples of affiliate revenue "baskets"

16:22 - Shifts in cost-per-click and SEO strategies

17:40 - Adam's journey into the affiliate industry

28:00 - Why Adam chose not to become a betting operator

29:30 - The appeal and challenges of being an affiliate

34:08 - The future of growth and potential reckoning in affiliates

37:00 - What’s next for affiliate marketing in betting

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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