Business of Betting with Jason Trost

E206 - James McLoughlin from Stirling Mac

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.Hear them discuss:01:53 - Are US sportsbook product companies or marketing companies?05:44 - The importance of price as part of the betting product experience 09:30 - Lean marketing tactics for operators without billion dollar marketing budgets12:00 - How to successfully market betting apps using app store optimization 15:17 - Acquiring users and customers organically 20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting23:05 - The popularity of political betting markets24:51 - Examining the current prediction markets for the 2024 US presidential election 29:00 - Critiquing Smarkets' marketing strategy 30:31 - What James wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E205 - Antonino De Rosa

On this episode of the Business of Betting Podcast, Jason is joined by Antonino De Rosa.Hear them discuss:01:50 - Magic the Gathering, Dungeons & Dragons, and chess06:06 - How Antonino found his way to the Pinnacle trading floor07:44 - Why the low vig sportsbook model isn't more popular12:09 - The reason that sportsbooks screwed up the 2020 US presidential election markets15:10 - Antonino's thoughts on exchanges, and why he doesn't use them17:57 - Running a basketball betting syndicate, and how it operates21:25 - The difference between PPH and an agent system23:54 - Building a model to create an edge25:00 - Betting at scale using a network of runners30:48 - How Antonino would like to see the betting industry evolve 32:46 - Stake factoring versus guaranteed minimum bet limits⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E204 - Matt Restivo from OddsJam

On this episode of the Business of Betting Podcast, Jason is joined by Matt Restivo from OddsJam.Hear them discuss:01:00 - Life in Boulder, CO02:46 - The recent ruling on the 14th Amendment in CO04:45 - Introduction to OddsJam07:07 - Overview of arbitrage and value betting10:48 - Preserving betting account longevity13:30 - 10-year vision for OddsJam14:52 - Sourcing pricing data to power OddsJam's tools17:06 - OddsJam founding story18:55 - Company size and traction⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E203 - Will Martin from LiveDuel

On this episode of the Business of Betting Podcast, Jason is joined by Will Martin from LiveDuel.Hear them discuss:01:22 - The Irish political landscape04:20 - Origin story of LiveDuel, and why Will felt a new exchange was needed in the market08:15 - How LiveDuel is differentiating itself from the incumbent exchanges09:54 - Will's opinion of what Smarkets could have done differently with its exchange13:02 - How LiveDuel is utilizing blockchain technology, and why it is the right technology for sports betting18:19 - The mechanics of DAO's and how that governance model can be applied to exchanges21:02 - Benefits of blockchain technology for transaction processing23:19 - How blockchain helps with liquidity provisioning through automated market making27:19 - Using oracles to resolve markets through consensus31:49 - Challenges of fundraising to build an exchange business 35:37 - Regulatory licensing strategy for LiveDuel⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E202 - Manu Gambhir from Xpoint

On this episode of the Business of Betting Podcast, Jason is joined by Manu Gambhir from Xpoint.Hear them discuss:02:24 - Introduction to Xpoint03:45 - The geolocation provider landscape in the US market05:20 - Primer on geolocation regulatory requirements 07:50 - Competitive dynamic of geolocation providers in the US11:26 - The technical complexity of building geolocation solutions18:04 - Lawsuits and legal challenges around IP rights20:27 - The regulatory complexities of operators building their own geolocation solutions internally23:38 - Xpoint's commercial traction in the US market25:56 - Manu's view on the state of the industry in the US29:06 - Enforcement (or lack thereof) of offshore operators serving the US market33:07 - What Manu wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E201 - Paul King from OddsMonkey

On this episode of the Business of Betting Podcast, Jason is joined by Paul King from OddsMonkey.Hear them discuss:01:45 - a primer on matched betting & Paul's background with it05:30 - the background and origins of OddsMonkey07:50 - Paul's view of the sports betting industry10:30 - bookmakers' attitudes towards matched betting12:30 - the change over time in the value of bonus offers, and Paul's outlook for the future of bonusing16:20 - the role that exchanges play in matched betting19:55 - the ethics and legality of stake factoring and restricting customer accounts27:07 - what Paul wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E200 - Joe Brennan Jr. from Prime Sports

On this episode of the Business of Betting Podcast, Jason is joined by Joe Brennan Jr. from Prime Sports.Hear them discuss:02:51 - using restaurant metaphors to explain Prime Sports' position in the market10:52 - the parallels between the Costco shopping experience and sports betting14:40 - why cricket is an underappreciated sport for betting22:04 - the shift in how audiences are consuming live sports, and why that doesn't bode well for microbetting 24:37 - operating Prime Sports as "a reduced juice shop"27:57 - where the red line is before the low-margin model is no longer viable in the US market30:46 - why they think the current market leaders in US sports betting will change in the next 10 years34:25 - what Joe would have done differently for Smarkets' US entry strategy 40:22 - what Joe wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E199 - David Frohardt-Lane from DL Trading

On this episode of the Business of Betting Podcast, Jason is joined by David Frohardt-Lane from DL Trading.Hear them discuss:01:09 - David's background in high frequency market making03:22 - Why David invested in Sporttrade's Series A funding round05:20 - The price sensitivity of American bettors07:54 - Comparing financial trading to trading sports betting markets10:15 - Deep dive on DL Trading's role as Sporttrade's principal market maker14:22 - The challenges of trading sports at scale16:39 - Attracting liquidity to betting exchanges21:58 - Revisiting the 2020 US Presidential Election on betting exchanges, and thoughts on the upcoming 2024 election25:03 - David's thoughts on Smarkets26:44 - DL Trading's B2B ambitions 29:59 - What David wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E198 - Brad Allen from Eilers & Krejcik

On this episode of the Business of Betting Podcast, Jason is joined by Brad Allen from Eilers & Krejcik.Hear them discuss:01:34 - The origin of Brad’s weekly podcast, Zero Latency03:05 - Brad takes control of the host chair and asks Jason questions03:48 - Smarkets’ initial plans to enter the US market, and how that’s changed over time06:46 - How Smarkets is localizing its core product to the US market09:27 - Smarkets’ future prospects and opportunities in the US11:31 - The allure of high margin products like same-game parlays13:30 - Why Smarkets decided to build its own geolocation solution internally17:17 - The B2B opportunity for Smarkets to commercialize its geolocation solution18:58 - Brad’s view of the industry, and which operator he thinks could be a “game changer”21:27 - Where ESPN Bet fits into the landscape since its launch 25:04 - Why Brad thinks that Rush Street Interactive is a good acquisition candidate25:54 - What Brad wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E197 - Jacob Fortinsky from Novig

On this episode of the Business of Betting Podcast, Jason is joined by Jacob Fortinsky, co-founder & CEO of Novig.Hear them discuss:02:43 - The current controversy at Harvard, Jacob's alma mater06:40 - Companies taking political stances, and how Jason and Jacob think about that within their companies09:31 - Jacob's experience meeting Paul Graham, the founder of Y Combinator12:04 - High concept overview of Novig13:35 - Raising $7 million from investors to build Novig15:30 - What Jacob thinks Jason should have done differently building Smarkets17:48 - Attracting institutional liquidity providers to sports betting exchanges20:05 - Sports betting as a zero sum game24:14 - Price sensitivity of different customer segments25:50 - Novig's recent launch in Colorado29:42 - The Novig business model31:09 - Why the Novig exchange had to launch as a fixed odds sportsbook32:47 - What Jacob wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.